Every month we take a fast-paced but in-depth look at one of the hottest sectors and round up some of the most intriguing stories from Europe’s largest economy.
Whether you’re an international businessperson already into Germany or just curious about EXPANDING your company to the heart of the EU, we’ve got lots of on-the-ground success stories. Plus some helpful hints about how Germany works – and could work for you. So tune in every month to INTO GERMANY! Because Germany means business.
More and more Germans are following a plant-based diet in recent years. Growing demand and great business conditions make Germany fertile soil for companies in the sector.
Green hydrogen is a crucial element in Germany’s decarbonization efforts. A partially new distribution network is needed for the country to realize its ambitious climate goals.
Germany’s transition to clean energy is creating a big market for recycling solar and wind power equipment. The first generations of solar panels and wind turbines are already reaching the end of their life spans – a great business opportunity for specialized companies!
Germans love pets! With more than 34.3 million animals in the country and a turnover of more than 7 billion euros in 2023, the pet market offers great opportunities.
