Digital Economy

The digital economy in Germany is thriving. The number of people employed in the sector reached a new 10-year high and the start-up rate is the highest in a comparison of industries. Dynamic development in the sector is allowing ICT to make an above-average contribution to overall economic growth and the future viability of Germany as an attractive business location.

Germany hosts a number of globally important ICT trade shows – making it a premier marketplace for international companies to reach global partners and buyers.

Exhibitors frequently find clients from Europe, the Middle East, Africa, Asia, and Latin America at the Hannover Messe, IFA Berlin, IT-SA, Gamescom, GITEX, and Cloud Expo Europe events.

Big data, hardware, infrastructure, services, databases, and analytics technologies are all key drivers for the swift digitalization of the German economy.

Germany’s IT security market is the second largest in Europe and enjoys strong growth.
The artificial intelligence market is expected to grow significantly.
Germany counts as one of the most important FinTech hub locations in Europe.

Success Stories

We have a proven track record in helping international companies of all sizes successfully set up business in one of the world’s most dynamic markets. Find out why renowned international companies chose Germany as a location for their business and how Germany Trade & Invest helped them to settle in Europe’s biggest market.

Success Story IDs:

Germany Trade & Invest Success Stories - Microsoft
Microsoft plans to spend EUR 3.2 billion in Germany to expand its range of services and increase server capacity with new data centers. On completion of a site selection process, the towns of Bedburg and Bergheim in North Rhine-Westphalia were identified as the future data center sites – with 650 new jobs set to be created.

Germany Trade & Invest provided site-specific market information (land availability, energy availability, proximity to data lines, data center acceptance levels). Germany Trade & Invest also coordinated NDAs with several federal states, managed the site selection process and coordinated discussions and confidential exchange of information between Microsoft, the federal states and the real estate developer.