Digital Economy

Key Facts
Industry Sectors
News
Meet Us
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Key Facts

4.7 %

ICT revenue growth forecast 2024/25

235.4 bn

forecast revenue 2025 (in EUR)

4 th

largest ICT market globally (4.2% market share)

69 %

of German companies increasing ICT investment

The digital economy in Germany is thriving. The number of people employed in the sector reached a new 10-year high and the start-up rate is the highest in a comparison of industries. Dynamic development in the sector is allowing ICT to make an above-average contribution to overall economic growth and the future viability of Germany as an attractive business location.

Germany hosts a number of globally important ICT trade shows – making it a premier marketplace for international companies to reach global partners and buyers.

Exhibitors frequently find clients from Europe, the Middle East, Africa, Asia, and Latin America at the Hannover Messe, IFA Berlin, IT-SA, Gamescom, GITEX, and Cloud Expo Europe events.

Big data, hardware, infrastructure, services, databases, and analytics technologies are all key drivers for the swift digitalization of the German economy.

Germany’s IT security market is the second largest in Europe and enjoys strong growth.
The artificial intelligence market is expected to grow significantly.
Germany counts as one of the most important FinTech hub locations in Europe.

Industry Sectors

Germany excels in aviation, space exploration, drones, VTOL aircraft, electric flying, and unmanned aerial vehicles. Innovations drive progress in passenger planes, satellites, and efficient urban mobility solutions.

Advertising

The advertising industry is going digital! Half of German companies currently use digital marketing channels. Find out why.

Safety & Security Industry

"Made in Germany" for Future Security - Security technology is widely considered to be one of the major up-and-coming sunrise industries.

Software Industry

Germany's software industry is leading the way in shaping Europe's digital future.

Success Stories

We have a proven track record in helping international companies of all sizes successfully set up business in one of the world’s most dynamic markets. Find out why renowned international companies chose Germany as a location for their business and how Germany Trade & Invest helped them to settle in Europe’s biggest market.

Success Story IDs:

Germany Trade & Invest Success Stories - Microsoft
Microsoft plans to spend EUR 3.2 billion in Germany to expand its range of services and increase server capacity with new data centers. On completion of a site selection process, the towns of Bedburg and Bergheim in North Rhine-Westphalia were identified as the future data center sites – with 650 new jobs set to be created.

Germany Trade & Invest provided site-specific market information (land availability, energy availability, proximity to data lines, data center acceptance levels). Germany Trade & Invest also coordinated NDAs with several federal states, managed the site selection process and coordinated discussions and confidential exchange of information between Microsoft, the federal states and the real estate developer.

News

Digital Economy in Germany News

Germany’s Digital Economy Sectors constantly arise. Find out more about what's going on in Germany’s market.

Nov 08, 2024 Digital Economy

Digital Economy News | November 2024

Artificial intelligence and quantum technologies are the future technologies that will strengthen Germany’s economy according to recent studies of German companies, with AI start-up numbers up 35 percent in the past year.
Oct 31, 2024 Markets Germany Magazine 3/24 | Data Center

Europe's Data Central

Experts are expecting investment to pour into data centers in Germany in the coming years. Anna Klaft, chairwoman of the German Data Center Association, explains why Germany is such an attractive location and what investors need to know about the framework conditions for setting up here.
Oct 17, 2024 Digital Economy

Most German Companies Interested in AI

For the first time ever, over fifty percent of firms in Germany say they’re considering how to use artificial intelligence.

Meet Us

Meet us at trade fairs and conferences worldwide or join our webinars. Schedule an appointment with our mobility experts. Find someone at the nearest global location to you or visit us in our Berlin headquarters. Our service is sponsored by the German government and therefore free of charge!

Events

Discuss doing business in Germany with our industry experts. Meet us at upcoming live events or take part in our webinars. Schedule an appointment now!

Events