Innovation and Reliability
In an interview with the major German daily newspaper Die Welt, Germany Trade & Invest Chairman/CEO Jürgen Friedrich discussed the importance of “Made in Germany” as a brand in times of trade conflicts.
Welt: What’s the secret that allowed “Made in Germany” to become such a success?
Jürgen Friedrich: The “Made in Germany” label was actually introduced by the British government in the late nineteenth century to dissuade consumers from buying cheap German imports. The label stuck, but the idea that...