Digital Economy
Germany is the World Number Four in Podcasts
As people everywhere celebrate World Podcast Day, the genre has become fully established in Europe’s largest market.
Sep 30, 2024
Germany is home to some 63,000 podcasts. Two of them come from GTAI, Weltmarkt and INTO GERMANY, both of which deal with German and international business.
Although the United States leads the way in terms of raw numbers of podcasts and listeners, the German segment has consolidated in recent years. According to a Reuters-commissioned survey, 30 percent of Germans in 2024 have listened to at least one podcast in the past month. By way of comparison the corresponding figure in the US is 44 percent. The website Podmon says Germany is the fourth largest podcast country in the world.
Like many places in the world, entertainment, true crime and science podcasts are especially popular in Germany.
Advertising revenue for podcasts in Germany is forecast to reach some EUR 37.6 million in 2024 and almost EUR 48 million in 2027. That would represent a growth of 8.42 percent CARG. According to one prognosis the penetration rate will rise from 12.1 to 15.1 percent from 2024 to 2027. The German podcast listenership is relative well-educated, young and affluent, making it an attractive target group for advertisers.
