Markets Germany 2/22 - DIGITALIZING DEUTSCHLAND

Cover Markets Germany 2/22 | © GTAI/KammanRossi

Regrettably, as I write these words, war is going on in Europe following Russia’s brutal attack on Ukraine. Thousands of deaths, millions of refugees and endless sorrow are the tragic consequences. The German government and everyone here at Germany Trade & Invest (GTAI) absolutely condemn this sort of violence. We sincerely hope for a swift end to hostilities and for the restoration of peace in the region – not least because international cooperation is the key to mutual security, prosperity and happiness.

This issue of Markets Germany is full of examples of people and businesses working together across national lines. March 15, 2022, for instance, will go down as a great day for the German economy with the announcement of not one but two giant, billion-euro international business investments: Northvolt’s selection of Heide as a site for its new gigafactory and Intel’s decision to create a “mega fab” facility in Magdeburg to manufacture semiconductor devices. We are delighted to bring you an interview with the managing director, VP and general manager of Intel Germany, Christin Eisenschmid, in which she talks about why Intel picked Germany.

Our lead story concentrates on digitalization. This is often perceived as a German shortcoming, which is why Germany’s new government is making it a priority. It’s a sector that offers great opportunities for international companies. So we hope this issue of Markets gives you some ideas about how you could work with and in Europe’s largest economy to help shape a common future.

• Subjects Coronavirus
  Future Mobility